|
Title |
INFORMATION SECURITY THREAT
PREVENTION POPULATION IN ADVERTISING |
|
Authors |
Kovaleva Isolde Y., counsel
Ltd. «Comprehensive consulting company». E-mail:
isolde_kov@mail.ru. |
|
Section |
Legal regulation of information
security |
|
Issue |
10 |
Page |
12-16 |
index UDC |
659.1 : 004.056 + 343.534 :
004.056 |
index LBC |
Х 401.114 : Ч 600.6 |
|
Abstract |
In the article the questions of
legislation and identify latent psychological
effects of subliminal advertising consumer product
are investigated. Used in advertising campaigns
means of information transfer may pose a threat to
public security in cases where they are aimed at
influencing the subconscious. The problems of easily
using methods of Erickson hypnosis in creating a
promotional product are investigated in the context
of using some specific psychological patterns and
the possibility of detecting them by means of
psychological examinations. |
|
Keywords |
promotional product, Illegal
advertising, Erickson hypnosis, information security,
covert suggestion. |
|
 |
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